How to be Memorable in the 1st Meeting: Carry Marketing Ammunition

Monday January 16th, 2017 at 8:10 pm by fwaller

When you finally get to talk with someone about a possible contract, you need to be Not Average. Being memorable requires pictures people want to see, documents that impress them, and leave them with a sense that you can be trusted because you’re professional and organized. Take 30 Seconds You can say a lot on […]


10 essentials for your website & simple presentation

Thursday February 11th, 2016 at 4:06 am by fwaller

Simple ideas that make a huge difference in how potential customers think about you. 1. Web Home page clearly identifies who you can help 2. Graphics and colours fit your business 3. Short text is easy to read 4. Show a range of services customers might need with some detail 5. Testimonials prove you’ve helped […]


9 Steps To Networking Success

Wednesday February 10th, 2016 at 2:03 am by fwaller

Before you attend a networking event (and hope to get a pocket full of business cards from new contacts), do these 3 things: • What few important facts do you want to learn about others – to judge their value to you? • What 1 idea do you want others to remember about you? • […]


Pricing Is 2nd If Your Service Quality Is Understood

Wednesday February 10th, 2016 at 1:54 am by fwaller

In Metro Vancouver & the Fraser Valley, there are a lot of contracting opportunities and a lot of competition. Too often, your competition starts with low-balling the price. Instead, you need to find the people ready to discuss quality and true value. By getting each potential customer to understand how you deliver above-average trades service, […]


How Contact & Deal Management can work

Wednesday February 10th, 2016 at 1:49 am by fwaller

In the next 1-2 minutes, can you see the total of all your possible deals for the next month, so you can estimate income, if you need resources and other important planning? Get all your contacts (past customers, potential customers, suppliers, referral partners) into a simple-to-use system. A good system is one you can easily […]


Sales Persistence Statistics

Tuesday February 2nd, 2016 at 3:46 am by fwaller

I came across this on a website: for those who let potential customers forget about them. If you aren’t memorable in appropriate ways, then another company will get the contract you wanted. The figures fit very small companies and large corporations.  This is why Lead Nurturing works along with other professional methods of staying in […]


What makes business sense for Stucco Contractors?

Thursday January 21st, 2016 at 1:47 am by fwaller

Talk to more people with information that helps them decide your stucco services are right for their project. Do you have ways to communicate these facts below about stucco? Getting more good contracts includes helping customers understand what you offer. Show & Tell Photographs: before & after, process of the work, happy homeowners pictures. Customer’s […]


How “nurturing” your potential clients makes a measurable difference

Friday August 14th, 2015 at 10:14 pm by fwaller

How Nurturing helps you get more business When you find a potential customer, they are probably not going to commit to your services or your competition’s very soon. So you need to stay in touch with them as they go through the stages of considering their needs and options. If you start by calling to […]


Presentation Binder Opens Doors

Thursday May 21st, 2015 at 6:22 pm by fwaller

Sometimes it’s difficult to get a potential customer into a detailed conversation. That’s when a Binder can make a big difference: by showing them ideas. Plus you can teach them how you are different from your low-quote competition. You shouldn’t take much time to present photos and graphics of work samples, however you should have […]


10 Steps To Renovator Lead Generation

Wednesday May 20th, 2015 at 2:53 am by fwaller

When you need more potential customers, do a few things regularly that create interest and conversations. 1. Focused territory: try to get customers close together. 2. Visibility when on-site: temporary lawns sites, good signs on vehicles. 3. Neighbour introductions: Don’t give the address of the homes you are doing but do let the surrounding 2 […]