Home Builder Photography

Controlling the curb appeal, and web appeal
Instead of just worrying about the look of the home from the street, now you have to plan how it looks in a web browser or mobile device.
Time Of Day
–    Shadows: What you see is not what the camera sees. We can ignore a shadow but most photography will exaggerate a shadow into a bad shot. Look carefully before shooting
–    Sky, landscaping and home lighting: is it all balanced and look inviting or is a bright sky making the home dark?
Using a professional will cost you, yet it can make your home move into the top 10% of good looking websites.
The middle of the day compared to sunset will have a very different look. Later in the day the redder sun will make everything a little warmer and look comfortable. However the setting sun can quickly put the home in shadows.
What’s the weather forecast? Cloudless mid-day creates harsh shadows, cloudy days have a more even light.
Taking time
By carefully planning the shots, moving furniture, adding lights and flash, making sure backgrounds don’t photobomb and even changing the furnishings, your home stage will really stand out. Just like with model photography, the right amount of lighting, set and makeup can make the average look exceptional.
Change Angles
Waist-height, step ladder, foreground framing a background, floor level: move around and shoot lots. National Geographic photographers often will shoot a thousand pictures to end up with 5-10 great ones.
Would an aerial shot using a drone-mounted camera capture more? How about a telephoto lens with playground in foreground and the building in the background? Get away from the static front elevation shot to explore the possibilities.
Shiny Objects
Chrome, mirrors and polished floors and other reflective surfaces can nicely create a highlight in a photo. And if the photographer isn’t careful, they might shoot their own reflection in a bathroom, hall or walk-in closet.
Wide Angle
Very wide angle lens capture more but can distort your rooms. Careful use will make small rooms look larger.
Tripod
Using a tripod allows for longer exposures with small aperture; that puts much more into focus. And a tripod really allows you to carefully consider each shot, framing it well, making sure it’s not cluttered.
Amenities
For condos, townhouses and other smaller structures, you want to include the advantages of the area. Is there a gym, swimming pool, media room, park across the street or even just a great view? Capture the whole experiences then edit to fit the lifestyle of you probably buyers.
Models or Waiting Empty
Using people is real estate photography is tricky. They should not be the focus but illustrate the types of customer who fit into this home. Action with children? Entertaining with guests? Quiet time reading on sofa? Plan it well and it can really add to the home’s appeal.
Photo Editing
Photoshop and other editing software can give you full control, if you know how to use it. Smart photo editors are very careful, just a smart interior designers add the right pieces but not too much. Slight shifts in colour, contrast, cleaning up backgrounds and other control can move potential customers to contact you for an appointment.
The web viewing of a home or homebuilder’s ideas should be generous with great photos. Brochure and photos in a binder in your office can really work well. Close-ups will emphasize attention to detail, wide shots show a living area. Use natural light as much as possible and try to enhance each picture so your target market feels it fits them.